Price Quotation

Karen Hamou has one of the most reviewed records in MBA admissions consulting, and almost none of it is readable on karenhamou.com. The reviews, the rankings, and the searches for her own name still resolve to a firm she has left. This quotation covers the work that brings that record home, so that consultation requests start arriving from search and from AI answers and not from referrals alone. The last section covers how Karen's own platform and Sorbet's CRM might work together.

What we found | review of karenhamou.com, 4 September 2026

• The site is new and the writing has started. Fourteen pages, and an Insights section that opened on 17 August with five articles in seventeen days. The site map Google reads listed three of the five when we checked, so the two newest were waiting to be found.
• The credentials are written for people, not for machines. Thirty questions and answers on one page and a full page of testimonials carry no markup that lets Google or an AI engine read them as questions, answers and reviews. The only machine-readable description of the business is a generic "local business" card with empty opening hours. Nothing on the site states, in a form a machine can quote, who Karen Hamou is, what she does or what she has been ranked.
• The rankings appear without their source. The home page shows #4 in 2025, #12 in 2024, #6 in 2022, #2 in 2021 and #7 in 2020. Only the About page says these are Poets&Quants rankings. An unsourced number is decoration to a search engine and unusable to an AI engine.
• Pages that introduce themselves badly. The FAQ and Impact pages carry no description for the search result. The FAQ page is titled "Your Questions, Answered", with no name and no subject. The home page heading reads "tailored MBA admissions strategy", without Karen's name.
• Measurement is partial. Google Analytics is installed. We found no Google Ads tag and no Meta pixel in the served pages, and whether a consultation request is counted as a conversion can only be confirmed inside the account.

Market research

Every figure below is quoted from a public page we opened on 4 September 2026. No estimated traffic or volume numbers are included.

Where Karen's authority lives today

Organic promotion (SEO-GEO) | foundation, one-time

A fixed piece of work on the existing site, done in the first month. It turns what the site already says into facts that Google and the AI answer engines can read, and puts the measurement in place. Nothing is rebuilt, the design stays as it is.

• A machine-readable record of who Karen is: the person, the firm, the credentials, the rankings with their source and year, the languages, and the programs her clients are admitted to
• The thirty questions and answers marked up as questions and answers, and the testimonials marked up as reviews, so both can be quoted by search and AI engines
• A title and description for every page, written for the search result, with Karen's name where it is missing today: the home page heading and the FAQ page
• Site map and Search Console: all articles listed and submitted, and every new article picked up within days of publishing
• One name for the business everywhere: the site, the directories and the social profiles, so a search for "Karen Hamou" stops splitting between the former firm and the dentist
• Correcting the listings that already exist, where access is available: a website address on the firm listing, the GMAT Club firm and product pages, LinkedIn and the Google Business Profile
• Consultation requests and booking clicks counted as conversions in Google Analytics, so every article can be judged by what it brings. This is part of the foundation, not a separate line
• Short summaries at the top of the key pages, and a structure that is easy to lift into an AI answer

[ $1,200 | one-time payment ]

Organic promotion (SEO-GEO) | monthly retainer

• Research: the questions applicants type into Google and ask ChatGPT, by school, by round and by profile, such as reapplicants, deferred admission, a low GPA or a non-US background. Competitor tracking in search results and in AI answers
• Content: two to four Insights articles a month written to those questions, in Karen's voice. Each month: a topic list for approval, a short input call or voice note from Karen, a Sorbet draft, Karen's review, and publish-ready copy. Nothing goes live without her
• Review accrual: a simple, compliant routine for directing every admit's review to Karen Hamou Consulting's own listings, so the next ranking is counted under her firm
• Authority migration: directories, profiles, mentions and guest appearances updated and built to point at karenhamou.com, and links to the site from relevant, credible sites
• Answer-engine visibility: content shaped the way ChatGPT, Perplexity, Gemini and Google's AI Overviews pull and cite sources, and improvements to existing pages to increase appearances in AI answers
• Monitoring: rankings, traffic, conversions, and brand and citation monitoring across the AI answer engines, with the consultation request made the natural next step on every page and every article
• Monthly report: what was published, where Karen was found, and what brought consultation requests

[ $1,600 | monthly retainer ]

Google Ads | brand and high-intent search, optional

Optional, and deliberately small. Paid ads on the Google results page, paid per click. While the organic record moves home, a compact campaign holds the results for Karen's own name and reaches applicants searching for a consultant by target school. It is a defensive line, not the centre of the plan.

Research and setup

• Keyword research split by school and by intent, so budget goes to "Harvard MBA admissions consultant" and not to "mba admissions consultant jobs"
• A brand campaign on Karen's own name, so the first result for "karen hamou" is her site and not a former employer's
• Ad copy written from the research and from what the reviews actually say about her
• Guidance on the consultation page as the landing page, so a click ends in a booked call
• Conversion tracking connected to the same Analytics setup as the organic work, so both channels are measured the same way
• Exclusion lists: jobs, courses, city and country variants that are not her market, and the dentist
• A check of ads and landing page against Google's advertising policies before launch

[ $1,200 | one-time payment ]

Campaign management

• Budget and bid management against the cost of a consultation request, not the cost of a click
• Ongoing cleaning of the search terms that triggered the ads, and exclusion of the irrelevant ones
• Testing of ad variations and of the landing page
• Tracking of the quality of consultation requests, not only their number
• Monthly report

[ $1,200 | monthly retainer ]

Your platform and our CRM | to review together at the meeting

Karen has built her own platform with Claude, and it runs the work after somebody signs: the roadmap, the modules, the files, the feedback and the deadlines for every school on a client's list. A CRM answers the other half, the part before somebody signs. The two do not compete, and neither replaces the other.

What a CRM holds that a delivery platform does not

• Every enquiry in one place, from the site form, from the consultation booking, and from anywhere else, with the search, the article or the ad it arrived from attached to it
• A pipeline each enquiry moves along, from first enquiry to consultation call to signed client, so nobody sits untouched
• What each person is asking about: which programs, which round, which profile
• Tasks and follow-ups against a person, with the history of what was said

Sorbet runs its own CRM, built in-house and used daily on our own clients. The reason it matters to the search work is narrow and practical: once an enquiry carries the search or the article it came from, every piece of content and every ad can be judged by the clients it produced rather than by the traffic it attracted. That is the difference between a monthly report and a monthly decision.

Available on request and quoted to scope: a Hebrew-language content track for Israeli applicants ($400 per month), a website design and technical SEO project, Meta Ads, and video production.

The fine print | scope and commercial terms

Scope clarifications

• Static creatives, such as ad banners and post designs, are included in the monthly retainer within the agreed scope. Video production and editing are quoted separately.
• Media budget is paid directly by the client and is separate from agency fees.
• If Google Ads is taken, the management fee covers total media spend of up to $5,000 per month. Above that level, an additional 5% of the incremental media spend applies.
• Long-form copywriting outside the agreed content scope, third-party tools and licences, and advanced marketing automation are not included unless agreed separately.
• Major strategy changes, new funnels, additional landing pages, additional brands, or additional products may require a separate scope.
• Sorbet is not responsible for spelling or grammatical errors in texts provided by the client.

Commercial terms

• Prices are in USD and exclude applicable taxes. If the contracting entity is Israeli, VAT is added as required by law.
• One-time work: 50% on approval, 50% on delivery. Work begins after the advance payment is received.
• Monthly retainers are invoiced in advance and paid at the beginning of each month. Each payment covers one calendar month.
• Either party may end the engagement with 30 days written notice.
• For international transfers, a bank fee of $35 is added to each payment and paid by the client, under an OUR fee instruction.
• Each article and each set of site changes includes two rounds of feedback. If there is no response within ten business days of a request for feedback, the item is considered approved.
• Sorbet may display the project on its website and in other media, and will place a small link in the footer of the website.
• This quotation is valid for 30 days from the date of issue.

Next steps

Once approved, Sorbet Agency will begin onboarding and prepare the first monthly work plan. To move forward we will need administrator access to the website platform, Google Analytics and Search Console, the Google Business Profile, the Poets&Quants and GMAT Club listings, LinkedIn, and a first thirty-minute call to map the questions Karen hears most often.